A Hyper Cool (And Controversial) Rebranding For American Airlines

Anna Kövecses was paid $1,000 for a proposed redesign of American Airlines. Is that right? And will it really help AA do better?

Reblogged from Co.DESIGN

The “uninvited redesign” has become a fixture on the Internet over the past few years. It perpetuates the perfect symbiotic relationship between designer and audience: People love seeing what Wikipedia or Microsoft might look like in the hands of a genius, and designers love stretching their legs without the burden of a real client or brief. 


It’s even become a way for established agencies to secure work. In 2011, Boulder ad agency Victors & Spoils did a hypothetical rebrand for Harley Davidson that helped them nab the actual gig. And this spring, upon news that American Airlines would file for Chapter 11 bankruptcy, they reached out to AA’s CEO Thomas Horton in much the same way. “We’ve decided to act as if we’re working together already,” wrote CEO John Windsor. “We’ve put this brief to our crowd of 6,000+ creatives--offering $10,000 of our own toward the ideas we think can best help American Airlines become a more nimble airline.”


September 01, 2012 by Xavier Grousson
Older Post / Newer Post